Disney CEO Bob Iger spoke with Bloomberg TV and briefly discussed why Star Wars: Episode 7 is being released in December, 2015...
I plan to start with earnings but then you had to release the release date for the new Star Wars film, December 18, 2015. Tell us the back story on how you decided to make that the date for the new film?
This is obviously one of the most important films we are working on right now.
One of the things that was very important to us is that we give the creative team, J.J. Abrams and his writing team the time to design, write and produce the film so we can optimize quality, so we can create a great film.
We consider the summer of 2015, but with the changes we made in the writing team that was going to create a bit of of a rush.
So Christmas 2015 became the date.
Happens to be the date which Avatar was released, so we like that and hopefully that brings us good luck even though that was not our film.
Christmas is a good time for a film like star wars which will have obvious interest for young people and old people alike.Some people wondering if Tomorrow land becomes Star Wars land. Anything new you can share on that front?
What's the only thing i can share is there is a fair amount of development going on at Disney imagineering right now to expand the Star Wars presence in California and Orlando and eventually other parks around the world.
It's probably likely that Star Wars will be more than in just our two domestic parks.